Beer that's Served Too cold

Americans in general are now learning that they have been serving their wine at the wrong temperature, their red's to warm, the whites too cold. I keep hoping that we are moving towards that trend in serving beer, as for the most part we serve beer way too cold. It may be one thing to serve tasteless swill at ice cold temperatures, freezing your taste buds so you don't realize what you're drinking, but its quite another to do that with a fine craft brew. Just when I think its safe to go back in the water comes news of a new restaurant in the Dallas/Fort Worth are 29 Degrees. Their stchick is that they serve all beer at an ice cold 29 degrees (that's Fahrenheit folks). Now I as much as anyone can appreciate the need for an ice cold brew every now and then, but below freezing! This is so far beyond ridiculous and the way the proprietiers (owners of the Bennigan's chain) are touting this as what the people want is ridiculous. I don't think anyone, regardless of the beer they drink wants their tongues frozen. At the very least they would like to taste their food (hmm maybe the owners ARE trying to hide something).
Whats really interesting in this article are the quotes from Beer manufactures and at what temp they think their beers should be poured at. Even the boys from A-B get in it stating that serving their beer below 36 degrees leads to a "slow pour and little head, less cloudy and little flavor" (no comments please). Jim Koch of Boston Beer company seemed perplexed that anyone would want to serve his ubiquitous Sam Adams Lager at the temperature, but hey that's the plan. The fact that the owners are unapologetic and love touting that their beer is served the coldest in the area further shows their ignorance of what beer and beer drinking really is. It is not about freezing one's taste bud's even in the heat of a Texas Summer, but sitting down, with friends, enjoying good food, and good beer (it would be nice to actually TASTE the beer wouldn't it?)