Hay Merchant

Two days ago a short cryptic tweet by the Houston Press caused Houston craft beer lovers to jump up in joy. The folks behind Anvil Bar and Refuge will be opening a craft beer bar. Shortly thereafter the Press released a short article, more of a tease really. Finally yesterday, the Houston Chronicle's Allison Cook released a full article with much more information: This fall a new craft beer bar will be opening in the old Chances spot down the street from Anvil. The bar will focus on craft beer along with food. It will be managed by Kevin Floyd, while Bobby Heugel will stay managing Anvil. However, none of these articles gave me or other craft beer folks some of the technical information that we would like to know. With that in mind I spoke with Kevin and asked if he would be willing to sit down and discuss his plan for his new venture. Kevin was more than agreeable, so yesterday evening we sat down for a couple of hours to talk about his new bar: Hay Merchant.

First, to answer two questions that I saw asked repeatedly on twitter: 1) Anvil is not going away and it will continue with its small draft craft beer program along with a nitro tap and cask engine. 2) Yes Hay Merchant will have a growler program since they only have a beer and wine license and not a liquor license. If you know the old Chances bar you'll realize that Hay Merchant will be much bigger than Anvil. Anvil is around 2100 sq ft, and the space for Hay Merchant is around 9500 sq ft. This allows many more taps on the wall and a full kitchen instead of the shoebox that Anvil has. Kevin is planning somewhere around 60-80 taps on the wall. The number of taps will depend not only on cooler space, but the amount of people that can fit inside, and how quickly beer can move. Kevin wants to ensure that beer doesn't sit for long periods of time. With that in mind, there is a potential that Hay Merchant starts out with 60 or so taps, and then after a period of time expands their offerings.

I mentioned cooler space earlier, so let's talk about the cold box at Hay Merchant. There will be 3 different and separate cold boxes. The first cooler box will be the cellar held at around 55 degrees F. In this cellar there will be kegs and bottles that Kevin would like to age. There will be no tap lines, just aging. Having a cellar will allow Kevin to host beer vertical events after a few years. The other cold box will be held at 55 deg F and will serve warmer beer like strong ales and casks. Finally, the last cold box will be the true cold box held at 35 degrees and will house, lagers, pilsners, blond ales, wheat beers, etc. Kevin's plan is to have a 60/40 split of ales to lagers. He is going to keep his keg lines as short as possible, straight taps, and short draws to reduce any chance of contamination or stale beer. As with Anvil, tap lines will be cleaned by hand at least between each time a keg is swapped out and sometimes more frequently depending on how quickly kegs are rotated. Each keg will have individual gas regulators as well.

Hay Merchant will be rotating taps in a similar fashion to Anvil. As an example, let's use the number of 80 taps that was mentioned before. Out of those, 30 will be static tap lines. Lots of local brews along with national craft beer. The other 50 would be rotating special ales, seasonals, etc. Of the taps on the wall, there will be 2-3 that are on nitro with the potential to add more if more craft nitro beer becomes available. Now that we've talked about all the taps, let's talk about Cask Ale. I've already mentioned that Cask ale will be kept at a separate warmer temperature, which will make Hay Merchant the only place to do that, and use a hand pump (versus gravity tapping and placing the cask on the bar). Kevin plans on having 3 to 5 casks on engine at any one time. 3 of these will be Texas beer main stays like Saint Arnold's Elissa and Real Ale Rio Blanco. The other 2 will be rotating specials using Kevin's own firkins that he sends out to brewers to fill.

Kevin along with one of his business partners is creating an employee handbook to help educate Hay Merchant employees. The goal is for each employee to know as much as possible about beer, serving conditions, and food pairings. Each beer will have a one sheet created giving details on the beer as well as proper serving vessels and temperature that each employee will need to memorize. Hay Merchant will have different glassware all kept at room temperature. Kevin plans on having at least British and American Pint glasses, Tulips, Pilsner, Snifter, and half pints. Before being filled with beer, each beer will be placed onto a glass washer. The water from the glass washer will be run through the different cold boxes so that the water cleaning the glass will be at the same temperature as the beer filling it.

We've gotten the more technical things out of the way, but a bar can't be successful without good ambiance and so I asked Kevin about that. As he stated to Allison Cook, Hay Merchant is not a gastropub, its a bar that will have good quality, well priced food. Its not a sports bar, but yes there will be TVs. Kevin wants the TVs available but not intrusive, so it will be interesting to see how he does this. Yes, there will be servers going to tables so you won't be served only at the bar like you are Anvil.

Hay Merchant will be open from 3pm to 2 am 7 days a week with extended weekend hours for lunch.

It's clear from talking to Kevin that he is extremely passionate about craft beer. I asked him about his philosophy on serving craft beer and this was his reply: "It is my job to be a steward and a representative of the brewers intentions of their beer when serving it....craft beer is not a business model. You have to believe in it and design your draft system around it, you have to do things correctly" I also asked him what he was most excited about this new adventure: "I love beer, and hope this new bar will give me a platform to positively influencing the beer market and distributor decisions." I asked what he meant by that statement and he said that by doing a larger volume than he does at Anvil and by working closely with distributors (and even other craft beer bars in the area) maybe he can get them to carry beers they otherwise wouldn't. He wants to use Hay Merchant to show distributors that there is a market for certain beers that they haven't been carrying for one reason or another. A noble cause in my opinion.

Hay Merchant will definitely be welcome addition to the craft beer bar scene in Houston. Its managed by someone with a lot of passion who is committed to great beer. Along with Petrol Station, Flying Saucer and Gingerman, Hay Merchant can hopefully make Houston a place to go for craft beer. I'll definitely be following the progress of Hay Merchant over the course of the next few months and as I find out more information I'll be posting it here. I want to thank Kevin Floyd for his time yesterday. I know the man is busy, not only is he planning a new bar, but he's also planning a wedding.

International Brewer's Day

July 18th, today has been decreed to be International Brewer's day. An unofficial (and hopefully some day soon official) holiday to celebrate those great and wonderful artists that create the drink we love and are so passionate about. International Brewers Day (henceforth IBD) is the brain child of Jay Brookston. This day is used to celebrate brewer's and the idea is for beer bloggers like me and many others to participate by profiling, interviewing, talking about, etc brewers. July 18th was chosen as the date because its the feast day for Saint Arnold of Metz, the patron saint of brewers. If you want more information head over to the IBD's website.
When I first heard about this, I got really excited because I thought it would be a great excuse to get to know a local brewer a little better and to write about the beer he creates and that I enjoy so much, it also didn't help the date for this was July 18th.
It should be obvious by now that I'm profiling Saint Arnold Brewing Company and specifically its owner Brock Wagner. With it being the local brewery in Houston (for a while the only one in the area) I've written a lot about Saint Arnolds in the past couple of years on the blog. For good reason, they are a great brewery and more important good folks.
Let me start by giving folks a little background on how I became introduced to their beer. I went to school in Louisiana where I drank mostly Shiner and Abita,both good solid beers. When I moved to Houston I was trying to find a good local beer, and one day my then girlfriend (now wife) took me to the Saturday tour at Saint Arnold's. I was instantly hooked. The atmosphere at these tastings is amazing. Everyone standing in line for the free beer, then sitting down communal style on these long long benches, talking not only with your own group but everyone around you sharing experiences, and of course food, food that you've brought from home, from the grocery store, or pizza place etc. It's one big family atmosphere. I thought to myself then that this was a pretty cool deal. Well needless to say I've been back numerous times even in the heat of the summer (no AC!!!!).
Another neat thing about the tour is looking at the wall by the long bar and seeing all these letters of thanks from different organizations that Saint Arnold's has helped in some way. They really care about the community there as do many small craft brewers which is one more reason why these folks mean so much to us. Needless to say I think Saint Arnold's is a top notch company so I really wanted to be able to sit down and do an interview with Brock. I'm happy to say that while I didn't have the time to sit down with Brock he was gracious enough to answer numerous questions via email....so with out further ado.
A little introduction to Brock first. He went to college at Rice University here in Houston and got into home brewing during his stay. Once he graduated he stayed in Houston and worked as a financial analyst doing corporate finance and mergers & acquisitions, primarily in the oil service industry. At some point his work was getting in the way of his homebrewing and as he says "one of them had to go." Lucky for us kept brewing beer. So time for some questions:
You chose the name Saint Arnold's to celebrate the patron Saint of Brewing correct?
Yes

What got you into Homebrewing in the first place?
The RA in my college at Rice (who also plays trumpet in the Houston Symphony) introduced me to homebrewing. I'd go over to DeFalco's (then next door to the GingerMan) and get my supplies and brew in the dorm.

Whats the most unexpected thing you have noticed being a brewer?
The way women throw themselves at you. That was a joke. The lack of control we have over the selling process. We control brewing the beer, but once it leaves the brewery, it is a challenge to control the process from then on. We work hard trying to do so.

Whats the hardest thing?
Getting people to be aware of us. As a craft brewer, we don't have the money to advertise and our customers don't really seek out beers that way. The result is the only way to make people aware of us is word-of-mouth. This takes years, which is why the first 10 years are such a challenge for most small brewers.

Whats the funnest thing about being a brewer?
Making beer. Really! At the end of the day, drinking exactly the beer that you want, and you made it to boot, is really satisfying. Now for funniest:
Beer is every-man's drink. There are no affectations surrounding it (or at least there shouldn't be.) As a result, people feel a strong connection to our brewery and that we are part of their lives. This leads people to tell you very funny and sometimes personal stories about Saint Arnold drinking experiences. Some of them fall under the "too much information" category!

One of the really great things about Saint Arnold's is its community involvement. I love going to the brewery and checking out the wall with all of the letters of thanks from the folks that you've helped. From working with the Elissa Project to Buffalo Bayou, you do a lot for the city, why go to all the effort? Do you have a favorite causes? Do you have plans to support any other big causes?
I believe strongly in the community, and in order for the community to be strong, people and businesses need to be involved. We probably do more than we should, but it makes us feel good, so why not? Usually our process is that we look to get involved in things that we like, and then we try to come up with a business rationale. If we succeed (even if it's a stretch), we do it. We plan on doing more things with the Orange Show, partially to support that organization, but more than anything, to make sure that the Art Car Parade is financially healthy. That is a Houston institution that is quite expensive to put on and, surprisingly, doesn't get much support from the City.

So how have those Saturday sessions evolved, from way back in 1994 to now?
They started with 10 to 25 people for the first couple of years. It took about six years to get up to 50 people, then they started exploding. We had over 600 people here last Saturday, and it was hotter than Hades!

I love your every day beers, but your Divine Series is otherwordly, how did the decision to make more extreme beers come about? I know some are made by homebrewers, but what about others?
We just wanted to have fun and brew some beers that we really wanted to make but wasn't sure how large the audience would be for them. Pretty much all of the recipes for our beers are mine, but with the Divine Reserves, the guys here compete to come up with a recipe that we decide to brew up. We don't publicize whose recipe it is, but everybody here knows. For example, when Divine Reserve No. 4 won a gold medal at the World Beer Cup this year, Vince was as giddy as a school girl. Every year one of the Divine Reserve recipes comes from the winner of the Big Batch Brew Bash. That homebrew does get a lot of publicity for winning the competition and having this beer brewed. Also, we enter that beer in the Pro-Am category at the Great American Beer Festival.
You've recently bought new property closer to downtown. Why that property? Was it the location? Size? Price? Or a combination of all three?
It was all three. I wanted to locate the brewery close to town, preferred an older building that had some character, and we were able to afford (sort of) this location.
Besides the obvious expansion to capabilities what other things will having this new place bring?Air-conditioned space for the tours! And more bathrooms. I know it's goofy, but actually owning a place gives a certain feeling of permanence and a greater connection to the city as well.

Any plans to go outside of Texas? Why or why not?
Not at the moment, but I don't rule it out as a possibility. Traditionally beer has been local. It is best when it is fresh. It is expensive to ship something as heavy as beer. I think we would all be best served if we first and foremost focused on our local communities.

Do you have a favorite Saint Arnold's Brew? if so what is it?

No, I don't have a favorite Saint Arnold beer overall, but any given evening, I certainly will be in the mood for one specific of our beers. With this heat, I have been consuming a lot of Summer Pils, but earlier in the summer it was Elissa. I will often finish the evening with an Amber Ale. And I always long for some Christmas Ale, although not usually when it's in the 90's outside, but I did enjoy having some off of our Christmas in July run. OK, so you see my issue.

If you aren't drinking Saint Arnold's what do you reach for?

There isn't one beer I look for other than Saint Arnold's. If I am someplace that doesn't serve Saint Arnold, I will get whatever the most interesting, flavorful beer there is, but it could be many different beers.

There you have it folks. Thanks so much to Brock for taking the time to answer a few questions. And for everyone else out there, have you hugged your brewmaster today? Happy International Brewer's Day everyone.