The second news worthy beer story came out today and I'll call it a case of beer idiocy or maybe the dumbest most ignorant beer article of the year. I know I shouldn't look to financial news stories for solid beer reporting, but today's Money Blog on MSNBC takes the cake for beer ignorance. The story is about the financial repercussions of MillerCoors new package offering of beer in a box. The author James Dlugosch steps in deeply right off the bat with this gem of a statement:
Despite what the microbrewers will tell you, all beer is pretty much the same. Consumers who pay a premium do so more for the experience than the taste.Really? There is no taste difference between Miller Light and a Stone Arrogant Bastard? Or for those more locally minded, a Lone Star and a Saint Arnold's Christmas ale? This guy is saying that those two beers taste exactly the same? Really? And he wants to be taken seriously from here on out? Oh but the yucks continue, and they aren't all beer related. Next up is this snobbish statement:
But there are some things I just won't do, including buying wine in a box.Sorry bub, but we don't live in the world where the only boxed wine is Franzia. There are some actual good every day very approachable wines available in a box, so get your nose out of the air and try some. The last tidbit, is my favorite and again completely shows the ignorance of the author:
Well I guess he's part right, put the beer in the glass and the experience isn't the same. Maybe this explains the author's initial comment. If all he is drinking is Bud, Miller, or Coors products freezing cold from the bottle, he's right there is no difference. But if here to take a finely crafted ale and pour it into its appropriate glass, I think his mind would be completely blown away by the complexity and nuances of the beer. Just imagine if I said I hate drinking wine out of a stemmed glass, its just not the same as drinking it out of a Dixie cup. Utter ignorance. So I challenge you Mr. Dlugosch, shoot me an email, I'll be happy to pour you a proper beer, and show you how good it can be out of the bottle, and how different beers are from each other.
But for me, the issue is the bottle. I like drinking my suds from a cold bottle. Period.Put it in a glass, and the experience just isn't the same.