New Fruit Beers

No, I am in no way shape or form talking about great traditional Belgian Lambics here. Nothing that elegant, instead I am talking about the decision of Michelob's announcement of their new Ultra Fruit beers. Under their line of relatively popular low Carb beers Ultra Light they have created a trio of different fruit beers: Cactus Lime, Tuscan Orange Grapefruit, and Pommegranite Raspberry, billed as Pilsners with natural fruit flavors. I am assuming they are using that term losely as its 'natural flavor' created through a chemical process instead of using actual fruit. This is as indicative as anything that the big brewers are losing ground and will do anything to get some of it back. Again instead of spending money on creating better beer, they go an do this. If you want a fruit beer, go out and get a Lambic, don't waste your hard earned money on this.