Monday, February 20, 2006

The Good in Corporate Wines

Its a popular complaint these days to disparage the corporate wines, for pushing bulk wines that lack character and variety. Corporate California Cab (how's that for alliteration!) all taste the same. And while that can be true, there are good things that Conglomerates can do. For instance they can take small producers and give them a bigger audience. Sometimes they can do this on a global level and open up the world's eyes to something new. Cognac giant Camus will start distributing made in china Wines into duty free stores in airports around the world. There have been multiple articles (see Wine Spectator among others) discussing the coming flood of wines from China. For the first time many people will be able to taste wines from China. While I can't speak to the quality of the juice, I think this is an exciting time. This can open up a whole new taste, a whole new experience in the world of wine, regardless of the taste, you know that chances are it's going to be unique, something that most of us have not had the capability to have before and now due to a Conglomerate more of us will have the experience.

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