Sunday, March 01, 2009

A new Beer movie: Beer Wars

We've all seen beer portrayed in movies, but its usually not in a positive light, nothing more than somthing to guzzle in a teeny bopper movie. However that is not the case any more as there is a new movie out on beer. Not just any movie, this one could be the end all be all of beer movies. Director, produce documentarian Anat Baron has created a movie titled "Beer Wars." Its movie about the emergence of Craft Beer as they take on the big guys, BMC. From looking at her website and stuff being written about the movie (see this post in the Brookston Bulletin), this looks like an amazing film, something every lover of craft beer should go to. Except there is one catch. Right now it will be a one day showing: April 16th. One day only, for folks like you and me to have our voices heard and to see a film about a topic we love. She didn't get a huge rich distrubution deal, she's is doing this on her own. As she states in her blog we craft beer lovers are a passionate bunch so let's show the movie suits how passionate we can be by selling out every show on April 16th. For a complete list of theatres showing this film click here. For more on the flim, here's how Beer Wars website sums up the film:

In America, size matters. The bigger you are, the more power you have, especially in the business world.

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

And the trailer:

1 comment:

J Lackey said...

That looks like a really interesting movie - I'll have to get my tickets. It looks like it might even rival my all time favorite: Beerfest! (joking)